By registering a China trademark, the company’s products or services will be legally protected in China, which will help the brand to establish itself in the Chinese market.China prohibits the import or export of any goods which infringes the intellectual property rights. If the trademark owner or the Customs of China notices any alleged trademark infringement, it will detain the suspected infringing goods.
The Right of Priority on China Trademark Registration
1) An applicant may enjoy the right of priority in accordance with any agreement entered into between China and another country or an international treaty under which both of them are parties, for a period of 6 months from the date of the initial trademark application made.
2) The owner of a trademark may enjoy the right of priority for a period of 6 months from the first day on which the merchandises with the trademark are exhibited at any international exhibition recognized by the China Government.
Duration of Application:
12-18 months (if no objections or oppositions arise)
Mark Validity Period:
Renewal application for 10 years to be be submitted 6 months before the expiry